Yellowfish is the bizarre little graphic design studio I run. For over a decade we’ve duped some of the smartest companies in the world into working with us. Big throbbing Fortune 500’s and wee tiny startups are equally smitten with our enigmatic charms.

The talented designers I hire to make me look good deserve all the credit. Instead, I give them stale cigarettes and homemade Tequila. My advice to any aspiring designers is to consider a career as a condiment. Most people like mayonnaise more than an hipster designer. Mmmm…mayonnaise.

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